Micro Work Job
Experience: 5-8 years
Education: MBA
Skills Needed:
- Retail Marketing
- Event Management
- Store Launches
- Cross-Functional Collaboration
- Cost Optimization
About the Role:
Van Heusen is looking for a passionate and driven Retail Marketing Lead. You’ll help elevate our brand, which has over 430 stores, by enhancing consumer awareness, engagement, and experience at our retail locations.
Who We Want:
- Experience: You should have 5 to 8 years of experience in retail operations or management.
- Attention to Detail: You believe that “God is in the details.”
- Competitive Spirit: You are focused on outdoing competing stores.
- Action-Oriented: You have a strong bias for taking action and executing plans.
- Customer Experience: You know how to win over consumers with great store experiences.
- Brand Storytelling: You have a knack for creating compelling brand stories and content.
- Collaboration: You work well with both internal and external partners.
- Travel: You enjoy traveling to various locations to gather insights and ensure plans are executed effectively.
Your Team:
You will work with a diverse group including:
- Internal Teams: Fashion Designers, Product Managers, Visual Merchandisers, Store Training Teams, Retail Teams.
- External Partners: Agencies, Production Houses, Freelance Creatives, Event Agencies.
What You Will Do:
- Project Management: Plan and implement new store launches and other initiatives to drive store traffic. This includes working with creators, managing visibility efforts, and organizing in-store events.
- Media Planning: Develop and manage ATL, BTL, and Digital media plans to support store success.
- Collaboration: Ensure retail activities are aligned with business goals by working closely with internal teams.
- External Coordination: Work with external partners to create engaging retail experiences that increase store visits.
- Performance Analysis: Track and analyze the success of store activities to refine and scale successful strategies.
- Budget Management: Oversee and manage the budget for retail marketing initiatives.
- Retail Programs: Develop large-scale retail programs that enhance brand equity and business goals.
- CRM Content: Work with the CRM team to improve content and retention campaigns.
- Brand Plan: Align activities with the brand plan calendar and create engagement initiatives for each brand launch.
Qualifications:
- MBA
- 5-8 years of relevant experience
Reports To: Assistant Vice President