Retail Marketing Lead

Experience: 5-8 years

Education: MBA

Skills Needed:

• Retail Marketing
• Event Management
• Store Launches
• Cross-Functional Collaboration
• Cost Optimization

About the Role:

Van Heusen is looking for a passionate and driven Retail Marketing Lead. You’ll help elevate our brand, which has over 430 stores, by enhancing consumer awareness, engagement, and experience at our retail locations.

Who We Want:

• Experience: You should have 5 to 8 years of experience in retail operations or management.
• Attention to Detail: You believe that “God is in the details.”
• Competitive Spirit: You are focused on outdoing competing stores.
• Action-Oriented: You have a strong bias for taking action and executing plans.
• Customer Experience: You know how to win over consumers with great store experiences.
• Brand Storytelling: You have a knack for creating compelling brand stories and content.
• Collaboration: You work well with both internal and external partners.
• Travel: You enjoy traveling to various locations to gather insights and ensure plans are executed effectively.

Your Team:

You will work with a diverse group including:

• Internal Teams: Fashion Designers, Product Managers, Visual Merchandisers, Store Training Teams, Retail Teams.
• External Partners: Agencies, Production Houses, Freelance Creatives, Event Agencies.

What You Will Do:

• Project Management: Plan and implement new store launches and other initiatives to drive store traffic. This includes working with creators, managing visibility efforts, and organizing in-store events.
• Media Planning: Develop and manage ATL, BTL, and Digital media plans to support store success.
• Collaboration: Ensure retail activities are aligned with business goals by working closely with internal teams.
• External Coordination: Work with external partners to create engaging retail experiences that increase store visits.
• Performance Analysis: Track and analyze the success of store activities to refine and scale successful strategies.
• Budget Management: Oversee and manage the budget for retail marketing initiatives.
• Retail Programs: Develop large-scale retail programs that enhance brand equity and business goals.
• CRM Content: Work with the CRM team to improve content and retention campaigns.
• Brand Plan: Align activities with the brand plan calendar and create engagement initiatives for each brand launch.

Qualifications:

• MBA
• 5-8 years of relevant experience

Reports To: Assistant Vice President